Naarmcore is a controversial fashion trend that emerged on TikTok in the early 2020s to describe a specific style of streetwear popular in Melbourne, Australia. The term is a portmanteau of "Naarm," an Aboriginal place name for the Melbourne area (Boonwurrung and Woiwurrung languages), and "-core," referencing fashion aesthetics like Normcore . The fashion itself is a localized variant of Gorpcore , emphasizing practical and utilitarian clothing.

The term is the subject of significant criticism from First Nations people, who have condemned its use as a harmful act of cultural appropriation that trivializes Indigenous language and culture.

The fashion style associated with Naarmcore is a form of streetwear that prioritizes practical, weather-appropriate, and utilitarian garments. It is visually defined by items such as puffer jackets, cargo or parachute pants, technical hiking shoes (with the brand Salomon being frequently cited), and beanies. The color palette is typically neutral, consisting of black, khaki, grey, and other earth tones. It is a style rooted in comfort and functionality, often described as an " anti-fashion " look that reflects the street style of Melbourne's inner-city suburbs.

The central issue with Naarmcore lies entirely in its name. The term " Naarm " (also spelled Narrm or Nairm ) is a traditional name used by the Woiwurrung and Boonwurrung language groups of the Kulin Nation to refer to the area of and around Melbourne. The adoption of this significant place name by a predominantly non-Indigenous audience to label a fleeting fashion trend has been widely criticized by Aboriginal creators and organizations.

Critics argue that the use of "Naarmcore" is a colonial act that decontextualizes and trivializes Aboriginal language. The Aboriginal-led fashion label Clothing the Gaps stated that, "Using Aboriginal language to fit a trending aesthetic dismisses the 65,000 years history and depth of Aboriginal cultures, languages and practices." First Nations creator Tariq Junaid Ismat summarized the issue by stating, "Naarm is a place name. It’s not your little fashion moment."

The trend is also seen as a form of performative virtue signaling, where non-Indigenous people use the name "Naarm" to appear culturally aware without engaging in genuine support for First Nations communities. The critique is that the trend centers a white aesthetic while sidelining the very people the name belongs to, turning their culture into a consumable trend for a non-Indigenous audience.